Founded in 1897, the Christchurch Beautifying Association has been one of the most successful pressure groups in the history of Christchurch. Over many years the Association has been a strong advocate to make this city as one where beauty is respected and encouraged.

The objectives of the Association are -

• To initiate, plan and carry out the improvements, beautification and protection of the City of Christchurch.
• To promote and maintain interest in all matters affecting the beautification and improvement of the area of its operation.
• To encourage clean and beautiful surroundings.

The Association continues to have an influence on the development of modern Christchurch by -

• Organising street and garden competitions
• Promotion of Christchurch as the Garden City of New Zealand
• Providing many gifts to the city - including the Floral Clock, the original Peacock Fountain, Millbrook Reserve, Water Wheel in the Avon River and the Daffodil Plantings in Hagley Park